Depending on your age, you may remember when you either had to browse the newspaper ads for available homes, or contact a real estate company to see if there were any properties for sale in your area that met your needs in terms of size, price, etc.
How things have changed over the last 15 or 20 years! Today, buying or selling a home is easier than ever before thanks to the many innovative technologies available to real estate professionals, buyers and sellers. Our Hawaii luxury real estate professionals want to share some of the technologies we rely on in day to day business.
3D or virtual reality tours. It’s amazing what’s possible today for buyers, who can tour a home without ever physically setting foot in it. Many real estate firms include virtual reality tours in their online home listings, making it possible for prospective buyers to “walk through” every room of a home and experience the layout, color scheme, even have a look at the exterior of the property and the landscape. While you may be someone who needs to see the property in person, many have purchased Big Island homes without ever stepping foot on the property.
Video marketing is another way sellers and buyers can benefit. People love videos for a variety of reasons, the biggest being they enjoy the more personal experience. With videos it’s possible to capture the essence of a property using interior video along with drones for outdoor footage that gives potential buyers a feel for the layout of the land. Quality videos also give the viewer a better sense of the professionalism of the agent or broker representing the property.
Social media marketing. Facebook, Twitter and other social media platforms make it possible to post new listings, virtual tours, recently sold properties and more, putting all of the recent news and updates in front of an infinite number of eyes depending on the number of followers, shares, re-tweets, etc. Here’s a quick example of how this benefits sellers.
Suppose your property is posted on the real estate company’s Facebook page, and five or 10 people who visit the page share the post with their own friends and followers. Some of those who share the listing may have a few hundred friends, some may have thousands. You can imagine the possibilities and how far the reach could actually be!
With today’s ever-changing technologies the real estate industry has completely changed from what it once was, good news for buyers and sellers.
Whether you are in the market for a luxury home, estate, condo or parcel of land or are interested in listing your property for sale, count on our Big Island real estate professionals for personal attention and outstanding results. Give Mauna Kea Realty – A Hawaii Life Company a call today, and expect great things.